Sent to you by David Andrew via Google Reader:
Social networks in every country might live on the same Internet, but that doesn't prevent differences in online customs and culture from developing along geographic borders.
Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge).
The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers.
In some countries, many of them Asian, most people were focused on content sharing. Others, like the UK and Canada, had more people who put a greater emphasis on sending messages.
Trendstream also used data from the survey to map social network penetration in each country that it surveyed.
Does the way any country uses social networks surprise you? Let us know in the comments.
More About: global web index, infographic, social media, social networks, trending, Trendstream
For more Social Media coverage:
- Follow Mashable Social Media on Twitter
- Become a Fan on Facebook
- Subscribe to the Social Media channel
- Download our free apps for Android, Mac, iPhone and iPad
Things you can do from here:
- Subscribe to Mashable! using Google Reader
- Get started using Google Reader to easily keep up with all your favourite sites